What would you do if you knew you had the knowledge that has the potential to change the lives of countless people? Colombian entrepreneur and podcaster, Cesar Berrio takes it as his life’s mission to spread that message through the popular Spanish-language personal development podcast, Transformando tu Mente. When Cesar started to run his own energy company, he realized that he needed to improve some things in himself so that he can get the results that he wanted. Determined to make that change in himself, he attended masterminds in the United States, sometimes taking four flights to do so. Being one of the very few Latin Americans who attended these events, Cesar knew that there was a need to spread the information he is getting to that huge, untapped region. Now joining Jeffrey Edwards on The Leader’s Chair, he takes us back to this amazing story that catapulted him to the personal development world.
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Transforming Minds, One Episode At A Time With Cesar Berrio
It’s wonderful to be a part of your day and thank you for being here. Our guest is someone who embraces the idea of personal development, had a bigger why behind his motivation that drove him not only to his own personal success, but also leading others, not only in the city but across this country and also internationally. He is an entrepreneur, a father, a leader of not only a very successful personal development company in Cali, Colombia. Also, his podcast has 1.2 million downloads from over 100 countries around the world. He is a man with a vision and definitely a drive for success that’s coming from a place of service and a place from the heart. It’s a real pleasure to introduce to you in the show, Cesar Berrio. How are you?
I’m doing great. Thank you for having me. Thank you for this invitation to your great podcast. It’s a pleasure of being here. I’m here in Cali, Colombia. I’m very happy to be with you.
I’ve had the privilege and the pleasure of our relationship over the years. In 2019, having the opportunity to go down to Cali and be a part of one of the events that you put on down there. As you think back at the start of your career, how did you go from electrical engineering to leading workshops, seminars and doing a podcast that’s captured by millions of people around the world?
I was working as a sales manager for a multinational company in the electric sector. I was in charge of a big group of salespeople in our country. I decided to start my own company. Three or four years later, I didn’t have the results that I was waiting for. I was having problems with my finances. I was having problems with my wife, my kids, my family and everybody. At that point I said, “It’s got to be me. It’s not something else’s fault. This is my situation. I need to solve this.” I had the opportunity to read the book, Secrets of the Millionaire Mind. I was part of the network marketing company where I wasn’t having the resource that I was waiting for.
I had the opportunity to read this book and this book changed my mind. I read that book and I knew that they had some kind of programs in the United States. I called and then they had this program The Millionaire Mind Intensive Three-Day Program. I decided to go to United States to take the program looking for answers to my problems and looking for solutions to my life. I didn’t know what to expect, but I want to have some answers. I went to the United States and I took this program. At the end of the program, they offered a big package. That was something fun because I went with one of the members of my family to that program.
He didn’t want to go but he said, “I’m going to go with you because you are here in the United States.” We went together to the program. At the end of the program, he said, “Why don’t we buy the package?” I said, “That sounds nice, but I don’t have money.” He said, “If you’re willing to do this program, I will lend you my credit card and you can pay me whenever you can.” I said, “Really? That’s okay. We can do that.” We bought two packages, one for him and one for me. I started to go to the United States every two months to take the whole program and that was the beginning of the personal growth world for me.Share your message. You’ll never know who is going to listen to it. Click To Tweet
It’s quite the commute to be going from Cali to the United States on a regular basis. From your experience, what kept you going to continuing on this path of your own personal developments and where you saw yourself where you want to be in your personal life and professional life?
One of the things that I have in my life is I like to complete all the things that I started. I said to myself, “If I’m going to take this training, I’m going to take it seriously.” I’m going to go. I don’t have the money. I don’t have the resources. As I mentioned before, I was having financial difficulties, but that was not the problem. The problem was my mind. I made a decision to go. I made a decision to take that training. I said, “I’m going to take it. I’m going to go no matter what. I’m going to find the resources, but I have to go because I have to change my life, my results and the life of other people.” I was committed to go every 2 months for 2 or 3 years. Sometimes I had to take four flights. I remember when I took the mastermind program in San Diego, I have to take four flights to get there. I remember the host telling the people, “This guy took four flights to be here. There are some people from LA, two hours from here and they said, ‘That’s too far.’” I was committed to myself with my results and that’s what I was looking for.
Thinking of those opportunities where I don’t know if I can take that one-hour drive to go to the other side of town and I hear your story, I’m thinking, “I need to reset myself in terms of my own expectations now.” You take a look going forward, you took the experience and you applied it going back home. Can you share a little bit about what you did from what all you learned, how you then start to look at spreading or using, applying this information and helping others back home?
I remember when I sat down in that Millionaire Mind Intensive Program. When the host asked the people, “If you are outside of United States, please stand up,” three of us stood up, one guy from Mexico, one guy from Brazil and me from Colombia. We were 400 people or something like that. He said, “400 people here and one from Colombia. How can this be?” In Colombia, in Latin America, we are 600 million people and we’re three here in this program. I saw the opportunity to take this information to my country and to Latin America, because sometimes we don’t have the information or maybe we don’t have the money or we don’t have the visa or we don’t know that this type of program exist.
This is an opportunity to let the people in Colombia, in America know that this information is available and in Spanish because I took the program in the United States and English, which I didn’t understood. My English is not perfect, I know that. At that time, I understood 30% or 40% of what I heard. It wasn’t a problem for me. I was committed and I said, “I’m going to translate this information. I’m going to take that information to my community, to my country, to Latin America, because many people in our community deserve to have this information and many people are needing this information to transform lives, their mind and their results.” I called my partner, Steven, “We have an opportunity to transform many people’s lives here. Why don’t we start working on some programs and develop something to share this information in our community, in our language and that’s why we can have many people here?”
You took your experience and you brought back home, and then you customize it for your environment and for the people in your region. What are some of the outcomes that you developed after all your training? Where did you put in place to help train people in this space? How did you get this thing off the ground? I can imagine that it’s all brand new. There are all this translation, these tools. It’s a great idea. Let’s get started. How did it start? How did you get this done?
The question was, how can I transmit this information to many people at the same time? One of the programs that I took in United States was a podcast program, how to develop, how to build a podcast channel. When I saw that, I said, “This is the opportunity that I was looking for. This is the tool that I need to transmit this information.” We decided to go with our podcast, always in Spanish and then we started with our podcast. I remember I was very happy when we had ten downloads. I couldn’t believe it. I called my friend, “We already have ten downloads. That’s amazing. We have a guy from Chile. We have a guy from Ecuador. How can it happen?”
One month later, we had 1,000 downloads and then 10,000, 50,000, 100,000 and now we have 1.5 million downloads in our podcast in more than 130 countries. We were very happy because we were giving this information out to our community, not only in Latin America, but Spanish speakers worldwide. It’s amazing for us. We were very happy for that because we started to receive many emails from people from different countries, saying, “Thank you for this information. You changed my life. I have many problems and now I switched. You’re amazing. Please continue sending your podcast.” That was the beginning of our Transforming Your Mind program that we developed here in Colombia.
I can imagine that feeling for you. How did you react? When you spoke with your business partner, you’re getting this feedback, you’re getting these emails and people are saying to you that, “Your information has helped change my life.” How did that feel at that moment?
We find that we had the obligation to share these messages with the world, that there were many people out there waiting for our experiences and knowledge. That is something that we share with our friends. If you know something that somebody else is looking for out there. Please share your message. You never know who is going to listen to your message. For us, we have to continue doing this. We can stop and we need to develop not only the podcast, but also other programs where we can share our experiences. As you know, I was working for sales for many years in different multinational companies here in Colombia. My partner and I had great experience in that. There were many things that we can help people and we understood that when I have the information and knowledge, I have to share that with someone else. There are many people looking for the information that I know and the knowledge that I have. It’s my obligation to share that.
What you’re sharing speaks to that servant leadership model that’s out there that, “I have an obligation to help others. If I have something of value that can benefit other people, then I have an obligation to put it out there, to help them.” Here you are, all of a sudden, you found the people around the world contacting you. Now, you’re developing programs with your business partner on expanding on what you’ve learned through your own personal journey. You’re an electrical engineer. Did anyone tell you that? How did you go from this to now you’re this leader of personal development and transforming your mind as a company that you founded? Here you are in this situation. I’m not sure how I would handle that. How did you handle this level of now responsibility and attention that you’re garnering?
We have the motivation to share our knowledge and experience. That was grateful for us to see how we change people’s lives. When we received those emails, “This is amazing. I can’t believe it, so we need to continue.” That was the fuel or gasoline for our business to receive those emails, messages from our friends and people that we didn’t know. That’s why we said we have to continue and no matter what, this is a responsibility for us.
Was there ever a time when you said even to yourself or in conversation with your business partner, where you were thinking, “Can we do this?” Was there any level of doubt or fear that might crept into any of the planning that where you saw this going, where you want to take it, and you might have questioned whether, “Could we do this or not?”The need to transform people’s lives is greater than your fear. Click To Tweet
Even with my business, it happens all the time. My mind is always talking to me, “Maybe something is going to happen, but we have to continue.” Even if we have that feeling of fear, we need to continue because we can change people’s lives. When you think that what you’re doing is going to transform the life of our people, that’s more important than your fear. That’s why I always have the same feeling. When we started with our podcast, we didn’t know if somebody in the world was going to listen to our podcast. We started with our podcast without knowing what was going to happen. When I give something to the world, that is going to be recognized. I am saying that recognize for me or to me or in the financial terms, but I know when you change people’s lives, life is going to help you.
You’re going to feel fear and that’s normal, but we have to continue. I remember when I took the Warrior Training Camp in LA, that was a good lesson to understand that no matter if you feel fear, you have to go on. When you change people’s lives, I remember a lady from Mexico. I don’t know her, but we receive an email that she was going to commit suicide because of the problem that she had. When she started to listen to our podcast, she decided not to do it and now she has a different life. That’s the top of the message that we received and we said, “We have a big responsibility here because you don’t know who’s listening.” Fear? Yes, every day but we’ll continue doing it.
Along the way, as you get started, I’ve heard you speak as well. You talk about mentors in particular in your program, the Mentes Maestras, was about mentoring. Do you want to share your experience working with mentors and what impact that had on you in helping you develop your platform?
One of the best decisions that I’ve taken my life is being part of the mastermind program. It’s having mentors, having coaches. I took the mastermind program. I went to United States. I remember before to buy this program, I was asking the host, “Why should I take this program?” I don’t know if you know, but here in Colombia, the difference between pesos and dollars is not only the change. The rate of change is the cost of life. I remember that program cost me $50,000. In Colombia, $50,000 is something like $50,000 for a US citizen or something like that. It’s three times. I didn’t know if I should take that program, so I asked the host and he told me, “Because you never know, who are you going to know?
Who maybe can change your life?” I bought the program and I took my first mastermind in Vegas. That was a few years ago. I was there taking the program. I listened to a voice from a man, I usually listen to his podcasts. I said, “Are you Ken?” He told me, “Yes. Why?” “I listen to your podcast every day. You have a nice event here in United States. I was thinking of doing something similar in Colombia, that was like a 2-or 3-day event for business and in life with mentors from different cities.” He told me, “How many people do you think you can have in your event?” That was the first time that we were talking together. We didn’t meet before. I told him, “I’m not sure, maybe 200 or 300.” He told me, “If you do this event, I will go.”
I said, “You don’t know me. Why will you do something like that?” He told me, “If you’re here, it’s because of something. I feel that you are doing something great in your country. If you do your event, I will go and I will go with my wife.” I said, “Thank you. That’s amazing, but how much are you going to charge for that?” He told me, “Zero. I won’t charge for that.” I said to him, “This is amazing. I can’t believe this.” This is the first time that I talked to Ken. We never met before. He’s telling me that he’s going to go to my country, Colombia, with his wife to support me in one event that we didn’t do before and he won’t charge anything. That is something that I couldn’t believe.
I called my partner and said, “This is crazy. This guy is telling me that if we do this event, he’s going to go to Colombia. He won’t charge and he’s going with his wife. We have to do this. We don’t have excuses for this. It’s free.” One of the other mentors that we had the opportunity to listen to in that mastermind, and I asked Christiana, “Ken is telling me that he’s going to go to my event and he won’t charge. Will you come?” She said, “Of course, I will.”
It’s like you are working sales side there now.
We didn’t have an event, but we have three mentors for the event for free. I came back to Colombia and we started to organize everything. We finally did our Mentes Maestras event. We had 300 people in our event and 10 mentors. That was the beginning of this mentors life. It’s incredible and amazing. In fact, we’re working to our mastermind with different people. I will have that information before in my life. To have a mentor and a coach is important and then you have the opportunity to be here in our event and I thank you for that. That was a great presentation that you gave and share your knowledge with our community here in Colombia. If you have the opportunity to work with Jeffrey as a mentor, as a coach, that’s amazing. That changed my life. Jeffrey was my coach for two years or something like that and every fifteen days, we had a call. I had that guy to work in my business, to work in this event, Mentes Maestras, in my platform, Transforming Your Mind and in my podcasts. It’s important to have a coach and a mentor.
You’ve taken that role. You’re a mentor and a leader in your country. You take that your vision forward. I remember our conversation we had down there in Cali, it was now beyond Colombia. You were envisioning, You were looking at how do we take our message to Latin America and when you look at the full scope of what you’ve been doing and what you’ve accomplished to this point in time, where are you on your path right now? If you were to say on scale 1 to 10, where are you on that path? Ten being like we’ve reached the ultimate heights, one is that we’re getting started.
I would say one. We have a lot of work to do. I’m grateful for the resource that we’ve had. I remember when I went to Ken’s event in LA, I had the opportunity to know this great mentor, David Karbon and he came to our event in Colombia. I remember when I was talking to David and he told me, “Would you like to have Sharon Lechter in your event in Colombia?” I said, “Who is Sharon Lechter?”
For those who don’t know, she’s a multiple bestselling author of many books, one being the Rich Dad Poor Dad series.
She has also this book, Outwitting the Devil. I remember that I read the book before that conversation and saying, “This is Sharon Lechter’s notes here in this book. I want to have Sharon. I didn’t know who she is. There are many people out there willing to help, people like you, Davis, Sharon. I knew that sometimes we believe that we are alone, that is too difficult to give something, but when you start doing the things and when you start impacting your community, there are people that will come to help and for free, they didn’t charge for coming to Colombia. You didn’t charge for coming to Colombia. In our economy, there’s no way to pay for ten mentors from United States to do an event.
I told the mentors, “If you would like to come to Colombia and help our community, that will be great. There’s no way to pay, I know your value.” They said, “That’s not a problem. We can go.” We did these three events. We have more things to do. With this global situation that we have, we had to stop with the events. We’ll see what is going to happen in 2021. We started our virtual mastermind with different mentors from different cities and countries. It’s in Spanish, but we have a lot of work to do. There are many people waiting for our experiences, knowledge and we have to share that. We are far from a ten.When you change people’s lives, life is going to help you. Click To Tweet
It sounds like you’re a little further ahead with that one though. Your words are so kind and your spirit is very much a contagious as well. What you’re doing with our situation, you’ve also taken a shift as well. You’re applying your knowledge and your expertise in engineering, sales and looking at ways to still serve itself. At the same time, you don’t look at growth as well. Can you share how are you helping others make the adjustment during this time too?
I don’t forget the situation that I had. Many years ago, when I was having those problems in my life, I know that there are many people having problems all the time. Let me tell you that it is worse. We have this responsibility to help people. I’m working with my business in energy savings, in the electrical engineering business, but we continue doing our podcasts and then we continue doing our mutual events because within that there are many people that have been fired from their jobs or have lost their businesses. Here in Colombia, 30% of the businesses have been closed because of this situation. They are trying to start new businesses and many people are trying to be an entrepreneur, and we have information that can help.
It’s an opportunity to help people. It’s an opportunity to share. I don’t know if we are going to make money with this or not, but that’s not our initial intention. It’s to help people, our economy, business owners and families. I’m not a rich man in terms of financial terms, but because I have a happy life, happy wife and my kids and everything in my life are clear and it’s happy. It hasn’t to do with the money or my mind. I changed my mind and I changed the way I see my life and the way I can help other people. No matter if I am working in my energy savings programs or businesses, I can help people with knowledge and experience that I have.
You’ve been an inspiration to me for many years and I know that you’ve inspired many as well along your path. I can only imagine the 1.5 million people downloaded your podcast. I’m sure it continues to grow, and the people you work with across the countries and particularly in Latin America had benefit from your wisdom and from your experience. It’s truly a pleasure to have you here and the leaders share and wish you all the best going forward.
Thank you for invitation to your great podcast. I want to finish with this, if you have the opportunity to work and have a conversation with Jeffrey, that’s another level. That helped me a lot during 2 or 3 years in my life. Jeffrey came to my event and transformed many people’s lives here. People were very happy with his message. He’s a good coach and great mentor. I’m happy to be here in your podcast and my best wishes for you.
Thank you. I look forward to connecting with you again in the days and the months ahead. Take care.
That brings us to the end of our show. Thanks, Cesar, for being here. Thank you for allowing us to be a part of your day. We look forward to providing you with all stories from leaders around the world. To those who are inspiring others to take new heights and new challenges, as well as those who are maybe new and thinking about that next step, you can check out the podcast page for more past episodes. Until next time, be good and lead well.
- Cesar Berrio
- Secrets of the Millionaire Mind
- Rich Dad Poor Dad
- Outwitting the Devil
About Cesar Berrio
Electrical Engineer from the Universidad del Valle, Colombia. Experience in several companies in the electricity sector as Sales Manager. Specialist in Engineering Management Systems from the Javeriana University and Management Development Program at the Universidad de la Sabana.
Experience in sales management with multinational companies. Entrepreneur and business developer.
Coach and certified trainer by Success Resources America in US. Developed content in personal growth sharing with more than 1.5 million people worlwide.
Ingeniero Electricista de la Universidad del Valle, Colombia. Experiencia en varias empresas del sector eléctrico como Gerente de Ventas. Especialista en Sistemas Gerenciales de Ingeniería de la Universidad Javeriana y Programa de Desarrollo Directivo en la Universidad de la Sabana.
Experiencia en gestión de ventas con empresas multinacionales. Emprendedor y desarrollador de negocios.
Coach y entrenador certificado por Success Resources America en EE. UU. Contenido desarrollado en crecimiento personal compartido con más de 1.5 millones de personas en todo el mundo.
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